About Us

About Us

SEB is a modern technology company focused on designing smart, compact, and intuitive solutions that simplify everyday life. Founded by Saed Al-Sanhori, a tech innovator inspired by the power of technology from a young age, the company was built on the belief that technology should serve people in the most seamless and efficient way possible.

Saed’s journey began with a fascination for how small devices could make a big impact. Despite facing many failures along the way, his determination never wavered. He was driven by a vision: to solve everyday problems through powerful, minimalist design. That vision became reality with the creation of the SEB Power Bank—a compact, game-changing product that marked a breakthrough in portable energy solutions. SEB is the result of years of persistence, proving that even the smallest ideas can lead to the biggest innovations.

We are driven by a clear mission: to create purposeful innovations that merge functionality with simplicity. In a world that’s becoming increasingly complex, we believe that clarity, minimalism, and intelligent design are the keys to making meaningful progress.

At the heart of SEB is a commitment to innovation, quality, and user experience. Every idea we pursue, every product we build, and every decision we make is grounded in our core values — practicality, trust, and long-term impact. We don’t just create technology for today’s needs — we anticipate the challenges of tomorrow.

Our vision is to become a global leader in compact tech solutions by continuously pushing the boundaries of what’s possible in design and usability. We aim to empower individuals to live more connected, efficient, and balanced lives — all through technology that feels effortless.

As we continue to grow, we remain committed to staying agile, curious, and deeply connected to the needs of our users. SEB is not just a brand — it’s a mindset, a movement toward smarter living through smarter tools.

SEB– Powering Possibility.